A Vindication of the Rights of Woman and An Ode Popular Superstitions o

Comparing Unification in A Vindication of the Rights of Woman and An Ode on the Popular Superstitions of the Highlands of Scotland  Ã‚  Ã‚  Ã‚  Ã‚      In A Vindication of the Rights of Woman, Mary Wollstonecraft seeks to abolish repressive, orthodox conventions. She endeavors to abate manners that lacerate our society, that elevate man above woman, that prohibit equal exchange between the sexes. This unequal system of gender roles forms the basis of her argument. Wollstonecraft claims that civilization will not progress while half its population is subjugated. Arguing that progress in sexual commerce will balance the scales, she seeks simplicity in society through equality between man and woman. Through equal education, rejection of traditional expectations, but most importantly a dismissal of complex, debilitating emotions like love and passion, the sexes will overlap, becoming one, becoming unisexual. This simplification, this unisexuality, will clear the smoke between men and women, allowing them to return to a basis of reason upon which to build a better society. Wollstonecraft sees this unisexuality as the savior of human kind . In An Ode on the Popular Superstitions of the Highlands of Scotland, Considered as the Subject of Poetry, William Collins seeks to abolish cultural stereotypes rending Scottish and English societies. Collins realizes that if unabated, the rising 18th century commercial torrent will consume Scotland. This flood will leave the north hopelessly backward, unable to unite with the southern commonwealth. The growing cultural and economic gap between north and south will leave England ripe for conflict. Collins also realizes that the British Empire can never be a great power unless these two warring factions u... ...al level simplifies the conflict between the sexes because it eliminates the messy emotional biases attached to this conflict. Returning Scot and Brit to their ancient Celtic past simplifies the conflict between their nations because it eliminates messy emotional biases attached to this impasse as well. Both Wollstonecraft and Collins seek harmony through reason; both seek unity through precision, both succeed because simplicity speaks to everyone, Brit, Scot, man or woman. Works Cited Collins, William. "An Ode on the Popular Superstitions of the Highlands of Scotland,Considered as the Subject of Poetry." Online. Virginia Polytechnic Institute and State University. 3034: Texts and Contexts: Restoration and Eighteenth Century Literature. Oct. 1998. Wollstonecraft, Mary. A Vindication of the Rights of Woman. Ed. Carol H. Poston. New York: Norton, 1988.   

Stefan’s Diaries: The Craving Chapter 16

November 12, 1864 Life with Damon is like playing chess with a mad person. I can think of a thousand different possibilities to defend against, a thousand different moves he could make, and then he goes and changes the rules of the game. It's just his newfound predilection for casual violence that makes him so incalculable, but the way he revels in it. Though blood is our diet, we as vampires at least have a modicum of self-will. Damon doesn't have to let his dark side win, and yet he embraces it. I view this change in him with horror and guilt, as I was the one who set him down the path of the vampire. Katherine was the one who changed him, but I force-fed him his first human. After seeing his message to me I can't consider leaving the Sutherlands until I have figured out a way to keep them all safe. What my brother did to Callie†¦ it obviously isn't beyond him to just dispose of the entire family once they serve their purpose. But when will he take action? At the wedding? After the wedding? After the honeymoon? Next year? Could I spirit the girls away somewhere? Could I convince them to hide? Could I compel them to? Damon managed to find me here, could he find me – or them – anywhere? I have to come up with a plan, in case Damon doesn't just leave town with his newfound fortune. Of course, the simplest solution would be to kill Damon. Voil – one maniacal, insane, unpredictable, murderous vampire gone, the world, and myself, a thousand times safer. That's assuming I could do it. I am so much weaker than he is, it would have to be done by surprise or guile or something equally underhanded, like a knife in the back. Like he killed Callie. There isn't any point in thinking that way. I will not stoop to his level. He is my brother. And as awful as he is, he is the only relative left to me. The next day, time flew by as if it had nothing better to do than gallop me toward matrimony. Before I knew it, I'd been stuffed into my suit, force-fed pancakes, and spirited over one hundred blocks north to the altar, where I stood awaiting my fate, as the Sutherlands unknowingly awaited their own. Damon and I stood side by side in Woodcliff Manor's great hall – the pretty family chapel nearby was far too small for Bridget's tastes. The Richards were kind enough to let her use their home at the tip of Manhattan Island. It was really more of a castle than a home, with gray towers, parapets, and decorative portcullises, all made from the gray rock that jutted seamlessly out of the rocky promontory on which it sat. Not so far from there, outside the arched gothic windows, were the remains of Fort Tryon, the site of a sad defeat of Continental forces under George Washington by the British. My thoughts drifted as I imagined redcoats and scrappy American soldiers and puffs of gunpowder†¦ and then something occurred to me. Katherine could have witnessed such a battle. I never asked how old she was – perhaps Damon did – but she was far older than her appearance suggested. She had probably witnessed events I only read about in history books. I shivered at the thought, but the chill was instantly dispelled by the incredible heat in the room. Damon and I stood in front of a crowd of more than two hundred of New York's finest socialites, all sitting uncomfortably in hastily pulled together pews. They had no idea how dangerous it was for them to be there. I pulled at my collar and tie, which suddenly felt too tight, my vision blurring. The room shifted and morphed, and for just a second, the finery and skin of every wedding attendee melted off as though they'd been caught up in a blaze. Skin flaked off like corn husks, leaving behind pure-white bone and twisted tendons. â€Å"Stefan!† Damon hissed, elbowing me. I realized then that I was clutching his arm. â€Å"Do I need to call a medic for you?† he asked sarcastically. I shook my head, wondering what illness had overcome me. The crowd came back into focus, alive, happy, laughing, and fanning themselves discreetly. Even I had to admit that Mrs. Sutherland had done a fantastic job working with Mrs. Richards and her housekeepers. A rich red carpet had been laid out, and it was scattered with so many rose petals you could scarcely see the fabric beneath. Pink, white, and deep, deep red, it looked like a beautiful trail through a magnificent rose garden. Garlands of expensive and exotic flowers hung along the pews, and the scent of orange and lemon was heavy in the air. Overhead hung giant balls of flowers like fireworks in petals. Vases in every gothic arched nook and cranny held elegant arrangements of grasses and blooming branches of quince, enhancing the woodland effect. Everyone wore full formal regalia, tailcoats for the men, some with diplomatic sashes. Heavy moire silks for the older women, lighter for the young women, yards and yards of fabric swirled around their feet like more rose petals. Hats were decked out in plumes and gems and sometimes entire birds. And the real heirloom jewelry had been pulled out for this occasion, pearls and diamonds and rubies on every neck and wrist, some gems the size of my thumb. All the women had fans, of course, made from silk and painted in Japan or England, and they tried to flutter them delicately, but most wound up just flapping them as fast as they could. The ladies' countenances remained stubbornly rosy despite their efforts to keep pale. Everyone whispered and talked excitedly, and of course I could tune in to any conversation I felt like listening to with my enhanced hearing. I almost didn't mean to, because it was the same in every seat: â€Å"†¦ so quick. Only met a month ago. Did you hear the story? He was so chivalrous†¦.† â€Å"†¦ lucky girl. I hope my Lucretia marries as well†¦.† â€Å"Apparently, the youngest Beaumont threw herself at DeSangue, but he only had eyes for Lydia†¦.† â€Å"†¦ such a handsome man! And a count!†¦Ã¢â‚¬  â€Å"†¦ yes, but who's that other one again? Marrying Bridget?† I closed my eyes, wishing I could close my ears. How I longed to be back in my grotto in the park. â€Å"Seems like old times, doesn't it, brother?† Damon sighed, adjusting one of his cuffs. â€Å"In another life, you and Rosalyn would be married already.† â€Å"Shut up,† I said. He was right, though. If Katherine hadn't killed my childhood playmate, I would have married her. Back then, I thought a forced marriage with someone I didn't love was the worst fate imaginable. How innocent I was†¦. I continued smiling, although it must have looked forced by that point. My eyes darted over the crowd, seeking out anyone in a badly matched scarf. That morning I had managed to grab and drain a pair of white doves, initially intended to be released as a romantic gesture after the wedding ceremony. But when was the last time Damon had fed? Or did he have a big, bloody feast planned? â€Å"Look at us, together,† Damon whispered, nodding at someone in the crowd and smiling. â€Å"We make quite a handsome pair.† â€Å"I'm doing this,† I whispered, â€Å"to save lives. Now be quiet.† Damon rolled his eyes. â€Å"You're no fun, brother. I hope you develop a sense of humor soon, or it's going to be a loooooong eternity.† The wedding march began, saving me from having to respond. Margaret's husband and Bram, ushers, came down the aisle first. The remaining ushers were callow youths who flirted outrageously with the bridesmaids they escorted. The girls wore pretty matching peach gowns and absolutely giant hats†¦ but I noticed that one had a slightly different accessory from the rest. Hilda wore a hastily tied kerchief around her neck. I glared at Damon. He shrugged. â€Å"I got a little peckish waiting around.† In truth, I was a little relieved – it meant he wasn't starving himself in anticipation of something later. Finally came Winfield, proudly striding down the aisle with a daughter on each arm. Lydia walked regally and easily. She wore a simple white gown of heavy material whose folds rustled with her movements. It went to the top of her neck and the bottom of her wrists, and its only ornamentation was a line of pearl buttons down the front. A net veil hung behind her, floating down her back. She looked like a fairy-tale queen, and smiled with a secretive look that only added to her beauty. On Winfield's left arm was Bridget, wearing her brocade and satin. She actually looked quite beautiful, if a bit overdone. An enormous lace veil perched on top of her head like a crown. It was hard to imagine, now, that I'd ever seen anything of Callie in her. Where Bridget was frilly and immature, Callie had been independent and practical. Thinking of Callie now was a bad idea. Time slowed down. Bridget's foot rose and fell, bringing her a few inches closer to me. Her skirts drew forward, as if of their own accord. Her mouth opened and closed in a giggle that sounded far-off and distorted. And then came the distinctive scent of lemon and ginger. Everything blurred – Katherine? Suddenly, instead of Bridget coming toward me dressed as a bride was the woman who had brought me to this place. Her thick black hair was caught up in a lace veil, revealing her perfect shoulders and neck. The blue cameo gleamed on her neck. She lowered her head demurely, but beneath her long lashes her eyes danced mischievously in my direction. She pursed her lips and I felt my knees weaken. Did Damon see her, too? I looked askance at my brother, to see if he was thinking or seeing the same thing I was. Whatever compelled me to feel the way I did about Katherine, true love or a vampire's Power, I was still under her spell, haunted by her. But Damon's face was a perfect mask of happiness and love. Time started back up again. Bridget resumed her place in my sight, smiling excitedly up at me. And then the girls were before us, and the priest was there, and rings were in our hands. It was, thankfully, a fairly short ceremony. The priest gave a speech about love and read several nice passages from the Bible that I would have liked in any other circumstance. I wasn't sure whether to pray that the priest go on, and on, and on, and give me as much time as possible before the inevitable, or if he should just hurry up and get it over with. â€Å"If anyone here knows of any impediment why these two couples may not be lawfully joined together in matrimony, you do now confess it.† I looked around the room, hoping someone would stand up and object. Maybe Margaret would speak out, with some sort of proof that Damon DeSangue wasn't who he said he was, or that I was some sort of Confederate spy, or†¦ The oldest sister shook her head and gritted her teeth, but kept silent. I may have imagined it, but I think her mother's hand had an iron grip on her knee. Damon went first, marrying the elder bride. I wasn't listening; there seemed to be a dull roar in my ears that was so loud I was surprised no one else could hear it. What was going to happen when it was over? Would the Sutherlands make it through this night? Would I be forced, on my wedding day, to fight my own brother to the death? â€Å"Repeat after me,† the priest finally said. I did as I was told. â€Å"I, Stefan Salvatore, take thee, Bridget Lynn Cupbert Sutherland, to be my wedded wife, to have and to hold, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, to love and to cherish, till†¦ death us do part.† I almost choked, and could only hope that the audience thought I was overwhelmed with emotion. â€Å"I, Bridget Lynn Cupbert Sutherland, take thee, Stefan, to be my wedded husband, to have and to hold, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, to love and to cherish, till death us do part.† She forgot my surname, and from the look in her eyes it was because she was thinking about the night before. And then there was a ring in my hand. A simple gold band with my and Bridget's initials inscribed on the inside. Precious metal binding me to my fate. I took Bridget's hand. My voice came out surprisingly clear and calm. â€Å"With this ring, I thee wed, and with my worldly goods I thee endow, in the name of the Father, and of the Son, and of the Holy Ghost.† I slipped it on her finger. She squealed in joy. I kissed her. It was hard and quick, hopefully long enough for the audience to appreciate. Bridget clung to me, trying to make the moment last. She tasted of mint. I felt terrible. And just like that, I was a married vampire.

Bajaj Project Report

A REPORT ON â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On â€Å"Study of Marketing Research On Bajaj Bike† A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of Dr. N. Mahesh A. C. Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar, Navi Mumbai – 410210 Contact No: 022-2774 5722 / 2786 3644 Fax: 91-22-2774 5732 E-mail: [email  protected] org Web Site: http://www. acpce. org College Certificate This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prepared a project titled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai. Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director) Guide Certificate This is to certify that this project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has not formed a basis for the award of any Degree or Diploma by this university or any other university. Place: Date: Dr. N. Mahesh (Head of Department) Preface In today’s competitive world the practical study forms an important part in each and every professional course. MBA  is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the Study of Consumer Buying Behaviour at Time to Purchase Bajaj Bike. I have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country. Acknowledgement I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G. Borse, Director, ACPCE, MS & R for his invaluable guidance in this endeavor. He has been a constant source of inspiration and I sincerely thank him for his suggestions and help to prepare this project. I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd. I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd. my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to his for providing me with necessary insights and helping me out at every single step. Finally, I would like to thank my family members and friends for their Co-operation, advice and encouragement during the long and arduous task of carrying out the project and prepari ng this project. Sagar Dhoble Declaration I hereby declare that the project entitled â€Å"Study of Marketing Research On Bajaj Bike† at Bajaj Auto Ltd has been prepared by me under the guidance of Dr. N. Mahesh, HOD, ACPCE, MS & R, in partial fulfillment of the requirement for the award of the degree of masters of management. I also hereby declare that this project report is the result of my own efforts and has not been submitted at any time to any other university or institute for the award of any degree or diploma. Place: Date: Sagar Dhoble Executive Summary The present is the era of  customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile  and more creative  than  few years  ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customer’s expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based on value for money, product quality, fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organization if they wish to keep their entire current market share and  develop more. Generating income or profit principle  clearly states  that  the  need  of  the organization  is  to be  profitable  enough  to  generate  income  or  growth  and  satisfying  the customer is a big part of companies  plans  they also need to take into account their own needs. For making satisfactory progress an organization need to make sure that their product is developing along with the market, if a product is developing well , then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive. There are also certain external factors that a company should be very aware of such as P. E. S. T factors i. e (political, environmental, social and technological) and S. W. O. T i. e. (strength, weakness, opportunity, and threat). A business must  take into account all these constraints when Designing and introducing a marketing strategy. It can be concluded that an organization must treat customers as a king  in the market and provide them essential, satisfied and quality products and then the consumer buying activity will increase and subsequently sales will increase. Index Organization certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I College certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. II Guide certificate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. III Preface†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Acknowledgment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. V Declaration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. VII Chapter1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1. 1 Title of the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 1. 2 Overview of Automobile Industry†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 1. 3 About Bajaj†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 1. 4 Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 5 Scope of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 1. 6 Objectives of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 1. 7 Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Chapter2. Review of Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Chapter3. Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 30 3. 1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 3. 2 Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 3. 3 Sources of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 32 3. 4 Data Collection Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 3. 5 Sampling Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 34 Chapter4. Data analysis and Interpretation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 35 Chapter5. Findings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 45 Chapter6. Conclusion and Suggestions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 46 Chapter7. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦.. 48 7. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 48 7. 2 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 50 CHAPTER – 1 Introduction:- 1. 1 Title of the project:- Title of the project is â€Å"Study of Marketing Research On Bajaj Bike† 1. 2 Overview of Automobile Industry:- The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India. Several Italians recorded designs for wind-driven vehicles. The first was  Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th  century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery. Although by the mid-15th  century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record. Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces. It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads. Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them. France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country. For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massachusetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908. In that year, Henry Ford revolutionized the manufacture of automobiles  with his assembly- line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car. Even the ‘bull-nose’ Morris with front mounted engine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars. Indian Automobile – History India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when  Automobile Products of India (API)  started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In  1948, Bajaj Auto  began trading in imported  Vespa scooters and three-wheelers. Finally,  in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio  of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later  overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from  Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz  Enfield, Ideal Jawa and Escorts. While Enfield bullet  was a four-stroke bike, Jawa and the Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by  Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was  opened to foreign competition  in themid-80s. And then market leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda  Ã¢â‚¬â€œ then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda  brought in the first two-stroke and  four-stroke engine  motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in  the 50s, 60s and 70s  when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. In 1990, the entire  automobile industry saw  a  drastic fall  in demand. This resulted in a  decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. India is one of the very few countries manufacturing three-wheelers  in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly  in the domestic market with a  market share of above 80%, the  rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three wheelers on road in India, as on March 31, 1998 was 27. 9mn and 1. 7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12. 6mn in 1990. 1. 3 About Bajaj:- The  Bajaj Group  came into existence  in 1926, during the turmoil and the heady euphoria of India’s freedom struggle. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan Bajaj, the eldest  son of Jamnalal Bajaj, at the age of 27,  he took over the reins of business  in 1942. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947 and then after he was able to give his full attention to the business. Kamalnayan Bajaj  not only consolidated the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day. At present  Chairman and Managing Director of the group, is Rahul Bajaj,  took charge of the business  since 1965  and is recognized as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognized for his achievement at various national and international forums. Bajaj  is currently  India’s Largest Two and Three Wheeler manufacturer  and one of the biggest in the world. Under Rahul Bajaj’s  leadership, the turnover of the Bajaj Auto the flagship company has gone up from  Rs. 72 million to Rs. 46. 16 billion (USD 936 million),  its product portfolio has expanded from one to and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. . 4 Problem Definition:- There are many companies manufacturing motorcycles into the market, at the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj bike. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. 1. 5 Scope of Study:- The study on Marketing Research would help us:- To know about his product potential in the market vis-a-vis the total product; * New Products; * Various brands; * Pricing; * Market Structures and selection of product strategy, etc. * To get feedback from customer. * Company also wants the suggestion for improvement from users of Bajaj Vehicles. 1. 6 Objectives of Study:- â€Å"Study of Marketing Research Regarding Two Wheeler (Automobiles Industry)† * The demographics of who is buying the product at the present compared to the demographics of people buying competitors’ products. Satisfaction of customers and potential customers with the products they are buying. * Attitudes of customers and potential customers towards the value for money of the products from different suppliers. * Features about the product that customers would like to see improved. * The awareness amongst potential customers of product. * Factors that would prompt potential customers to buy from the company. 1. 7 Limitations:- * The market survey was limited to area of Pune city. * Time Constraint. * In such cases respondents were not able to give all information was taken. We can’t meet each and every user because of human limitations and other problems so we select some sample. CHAPTER – 2 Review of Literature:- As noted by NMCC (2006), competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro-economic environment. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are evie wed, under different heads pertaining to global comparisons, fiscal and trade policies and evolution of the Indian auto industry and other aspects. Global Comparisons The Investment Information and Credit Rating Agency of India (ICRA, 2003) studies the competitiveness of the Indian auto industry, by global comparisons of macro environment, policies and cost structure. This has a detailed account on the evolution of the global auto industry. The United States was the first major player from 1900 to 1960, after which Japan took its place as the cost-efficient leader. Cost efficiency being the only real means in as mature an industry as automobiles to retain or improve market share, global auto manufacturers have been sourcing from the developing countries. India and China have emerged as favourite destinations for the first-tier OEMs since late 1980s. There are only a few dominant Indian OEMs, while the number of OEMs is very large in China (122 car manufacturers and 120 motorcycle manufacturers). ICRA (2004) analyses the implications of the India-ASEAN5 Free Trade Agreements for the Indian automotive industry. ASEAN economies are globally more integrated than India. The current size of Indian and ASEAN market for automobiles is more or less the same but the Indian market has a larger growth potential than the ASEAN market due to the low level of penetration. The labour cost is low in India but the stringent labour regulations erode this advantage. The level of infrastructure is better in India than Indonesia and the Philippines but worse than that in other ASEAN countries. The financial and banking sector is better in India than in the ASEAN countries. The study notes that there is a huge excess capacity in ASEAN countries, in comparison with that in India, which will help them to tackle the excess demand that may arise in future. The study finds a 20-30 per cent cost disadvantage for Indian companies on account of taxation and infrastructure and 5-20 per cent labour cost advantage over comparable ASEAN-member-based companies. Similar findings are noted in a study by the Automotive Component Manufacturers Association of India (ACMA, 2004), particularly in comparison with Thailand. Policy Environment and Evolution of Indian Auto Industry In this section, studies on the policy environment pertaining to the Indian auto industry and its evolution over the years have been reviewed. Pingle (2000) reviews the policy framework of India’s automobile industry and its impact on its growth. While the ties between bureaucrats and the managers of state-owned enterprises played a positive role especially since the late 1980s, ties between politicians and industrialists and between politicians and labour leaders have impeded the growth. The first phase of 1940s and 1950s was characterised by socialist ideology and vested interests, resulting in protection to the domestic auto industry and entry barriers for foreign firms. There was a good relationship between politicians and industrialists in this phase, but bureaucrats played little role. Development of ancillaries segment as recommended by the L. K. Jha Committee report in 1960 was a major event that took place towards the end of this phase. During the second phase of rules, regulations and politics, many political developments and economic problems affected the auto industry, especially passenger cars segment, in the 1960s and 1970s. Though politicians picked winners and losers mainly by licensing production, this situation changed with oil crises and other related political and macro-economic constraints. The third phase starting in the early 1980s was characterised by delicensing, liberalization and opening up of FDI in the auto sector. These policies resulted in the establishment of new LCV manufacturers (for example, Swaraj Mazda, DCM Toyota) and passenger car manufacturers. 7 All these developments led to structural changes in the Indian auto industry. Pingle argues that state intervention and ownership need not imply poor results and performance, as demonstrated by Maruti Udyog Limited (MUL). Further, the noncontractual relations between bureaucrats and MUL dictated most of the policies in the 1980s, which were biased towards passenger cars and MUL in particular. However, D’Costa (2002) argues that MUL’s success is not particularly attributable to the support from bureaucrats. Rather, any firm that is as good as MUL in terms of scale economies, first-comer advantage, affordability, product novelty, consumer choice, financing schemes and extensive servicing networks would have performed as well, even in the absence of bureaucratic support. D’Costa has other criticisms about Pingle (2000) The major shortcoming of Pingle’s study is that it ignores the issues related to sectors pecific technologies and regional differences across the country. In August 2006, a Draft of Automotive Mission Plan Statement prepared in consultation with the industry was released by the Ministry of Heavy Industries and Public Enterprises. This was finally released as a report in December 2006. This document draws an action plan to take the turnover of the automotive industry in India to US$145 billion by 2016, accounting for more than 10 per cent of the GDP and providing additional employment to 25 million people, by 2016. A special emphasis is laid on small cars, MUVs, two-wheelers and auto-components. Measures suggested include setting up of a National Auto Institute, streamlining government/educational/research institutions to the needs of the auto industry, upgrading infrastructure, considering changes in duty structure and fiscal incentives for R;D. Similarly, NMCC (2006), which lays down a national strategy for manufacturing, recognises the importance of the Indian automobile and auto-component industry, particularly the latter, as a competitive knowledge-based industry with immense employment generation potential. The policy recommendations of this study include VAT implementation, lower indirect taxes, power reforms, tax benefits linked to export earnings, duty-cut for raw material imports, R;D incentives for a longer period, establishment of auto parks, benefits for export-seeking investments, human resources development and modernisation fund for new investments in auto clusters. Industry players have been advised to improve their operational performance, determine their strategic posture as one among those identified in the study, improve capabilities in line with their posture and invest very rapidly in a planned manner. ACMA needs to promote India as a brand, enable sourcing from India by global customers and promote the quality and productivity efforts of the autocomponent firms in India. ACMA (2006) notes that India’s joining the WP (Working Party) 29: 1998 Agreement for global harmonisation of automotive standards, coupled with the funding of National Automotive Testing and Research Infrastructure Project (NATRIP) by the Government of India, has increased prospects of the Indian auto industry rising up to global standards in the near future, in all aspects. Narayanan (2004) analyses the determinants of growth of Indian automobile firms during three different policy regimes, namely, licensing (1980-81 to 1984-85), deregulation (1985-86 to 1990-91) and liberalisation (1991-92 to 1995-96). Unlike the prediction by Narayanan (1998), this study finds that vertical integration is detrimental for growth in a liberalised regime as it potentially limits diversification. Narayanan (2006) also finds that vertical integration plays a positive role in a regulated regime, while it is not conducive for export competitiveness in a liberal regime. CHAPTER – 3 Research Methodology:- . 1 Introduction:- Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action; monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information requ ired to address these issues; designs the method for collection information manages and implements the data collection process; analysis the results and communication the findings and their implication. Research definition:- Research is careful inquiry or examination to discover new information and relationship and to expand and to verify exiting knowledge† Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. 3. 2 Research Design:- â€Å"Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance. † From definition it is evident that research design is one or ess a blueprint of research. At the outset may be noted that there are several ways of studying and tackling a problem. There is no s ignal perfect design. The research design can be classified in to true broad categories: (A) Exploratory (B) Descriptive (C) Casual Exploratory research is focus on the discovery of ideas. Exploratory research is carried out to define problems and developed hypothesis to test later. An exploratory study is generally based on the secondary data that are reading available. It does not have to change his focus of direction, depending on the availability of new ideas and relationship among variables. Descriptive studies are undertaken in many circumstances. Descriptive studies can be complex, determining a high degree of scientific skill on the part of the researcher. Casual research helps in determined cause and effect relationship. Between two or more variables. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of BAJAJ AUTO LTD. So this makes the study a descriptive one. 3. 3 Sources of Data:- The sources of data collection methods are as follows. a) Primary data:- Primary data i. e. ollected for the first time. It is fresh and originally collected by the surveyor. I will used only primary data in calculating the study and collect the data. b) Secondary data:- Secondary data are those data which are already collected by someone for some purpose and are available for the present study; secondary data are already collected by the company‘s records and other libraryâ⠂¬Ëœs books. When the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire. . 4 Data Collection Method:- While making an analysis,  Primary data  represents a true and correct picture of subject to be studied as  compared to the secondary data, which is second hand ; has become obsolete. So to know about the current situation of the market and actual facts, collection and analysis of primary data is of significance. We have presented the â€Å"Research findings on the basis of Primary Data†Ã‚  collected through a  survey  conducted with the help of questionnaires of customers of Pune City. The questionnaire contains three types of questions. * Open-ended question:- It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete freedom to the respondent. * Dichotomous questions:- It has only two answers in form ‘yes’ or ‘no’, ‘true’ or ‘false’, ‘use’ or ‘do not use’. So the respondent is offered two or more choice. * Multiple-choice question:- In this, the respondent is offered two or more choice. 3. 5 Sampling Plan:- Sampling is a process of obtaining the information about the entire population by examine a part of it . The effectiveness of the research depends on the sample size selected for the survey purpose. A) Sample Site:- The survey was conducted in PUNE CITY. (B)Sampling Unit:- It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to purchase â€Å"Bike† and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the s urvey is conducted particularly in Pune City. (C)Sample size:- We collect several sample for both Market Research. Total 134 outlets were surveyed for both project. * 82 outlets were surveyed for the project of Service Satisfaction of customers from â€Å"Automotive Mfrs†Ã‚  after purchasing Vehicle. 52 outlets were surveyed for the project of Customer Perception for Purchasing Vehicle. CHAPTER – 4 Data analysis and Interpretation:- We Collect Data of 82 Vehicles for Market Research of Bajaj Dealer Service. Q. 1)From where Customer Purchase Vehicle? Q. 2)Where you service your vehicle? Q. 3)Time taken at service station to understand vehicle problem is Appropriate? Q. 4)Have they understand service problem properly? Q. 5)Have customer get Expense Detail of service in advance? Q. 6)After Competion of Service have they give Information about what they do in Service? Q. 7)Behaviors of Automotive’s staff is proper or not? Q. 8) Given Problem is Solved by the Engineers or Not? Q. 9) Have you got Delivery of vehicle in time after giving it in Service? Q. 10) The customer Satisfied with Service or Not? CHAPTER – 5 Findings:- * We conduct 82 sample for know the customer service satisfaction of â€Å"Automotive Mfrs Pvt Ltd†. * From this 82 sample, 49 samples are of Automotive, 24 sample of Rajashri ; 9 other Bajaj’s dealer in Pune. * 71% Customer are satisfied with Automotives service ; 29% are not satisfied due to some reasons. Automotive save the time of customer by taking lesser time while they come for servicing their vehicle. And also engineer understand customers problem properly. * Automotive gives expense detail advance so most of customer are satisfied with the expense detail. * Service satisfaction of automotive customer is higher than other dealer’s service. * If some customer make service on both Rajashri and Automotive then the customer prefer Automotive more because Automotive give qualitative service so that customer satisfaction from Automotive is higher. CHAPTER – 6 Conclusion and Suggestions:- The Suggestions  that are given by  Customers and we give suggestions as a market researcher for Improving in a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed: * Company should take  less time  for service the vehicle. * Company takes Higher Charges for Pay Service. This should be reducing. * Company should  facilitate a Scheme  for servicing Old Vehicles  so that all the customer service their vehicle at company’s service station. Dealers should improve  staff behavior. Some time it create trouble for customers. * Price of spare parts  should be  lesser  than market price. * Some time Vehicles problem is not solved so company try to concentrate on solving a problem and also see that this type of problem should not arise in future. * Sometimes they only  wash the vehicles. This should not happen in future otherwise company can loose the customer. * All parts  should be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibility  to check * the vehicles problem and also to solve the problem. CHAPTER – 7 References:- 7. 1 Bibliography:- a) Kotler, Philip 2002,PHI(I)P. ltd, Marketing management b) Kothari, C. R. 2001,Himayalayan Publications, Research Methodology Magazines and News papers:- a) Auto car India b) Business Today c) Business World d) Business India e) Economic Times f) The Hindu g) India Today Websites Visited:- http://xkmph. com/discuss/index. php? topic=2298. 0 http://allprojectreports. com/index. htm http://pakistanmba. jimdo. com/free-marketing-projects-2/ ttp://www. skirec. com/ http://findpdf. net/ebooks/books-about-case-study-about-marketing-strategy-Bajaj-Auto-case-study-about-marketing-channels-free-d ownload. html http://nisearch. com/bajaj-auto/1/ http://tejas-iimb. org/articles/21. php http://www. stuffspec. com/publicfiles/Summer_Internship_Project_Report_In_Ms_Word_Format. html http://wwww. justdial. com/srch/all_indiasrch/all_india. php http://hbr. org/product/bajaj-auto-ltd-portuguese-version/an/508P02-PDF-POR http://stocktraderschat. com/search/two-wheeler-automotive-product-manufacture/1/ http://www. fundinguniverse. om/company-histories/Bajaj-Auto-Limited-Company-History. html http://www. scribd. com/doc/50035324/Study-on-Consumer-Buying-Behaviour-amp-Satisfaction-Level-of-Two-Wheeler-With-Refrence-to-Bajaj-Auto-Ltd 7. 2 Appendix:- Questionnaire Q. 1. How many brand of two-wheeler do you know? MO`BIKE SCOOTER Hero Honda LML Bajaj Auto Honda Suzuki Bajaj Auto TVS Kinetic Engineering Enfield Yahama Cosmo Blaster LML Q. 2. Which type of two wheeler you prefer most? (a) Motor Bike (b) Scooter (c) Moped / Scooties Q. 3. which attributes do you like most in your two-wheeler? Rates the Various factors you consider most? (1-6, 1 is most important) (1. ) Luggage space (2. ) Fuel Efficiency (3. ) Pick up (4. ) Resale value (5. ) Driving comfort (6. ) Out look Q. 4. what is your source of finance? (a) Bank Loan (b) Finance Company (c) Self financing (d) Any Other Q. what are the external factors that influence you about purchasing Bike? (a) Print media (b) Electronic media (c) Exhibition (d) Trade shows (e) Brand image Q. 6 which brand right now you are having? (a) Hero Honda (b) Bajaj Auto (c) TVS (d) Suzuki (e) Yamaha (f ) LML Q. 7. Should Company go for innovation in context to development of new Bike? (a) Yes (b) No Q. 8. While going for the development of new bike which point the company Should keep in mind (a) Acceptability of customer (b) Scale of economic c) Comfort (d) Design (e) Others Q . 9 According to you which company`s model you like most and Why- (A) Bajaj Caliber (b) TVS Victor (c) Honda Activa (d) Yahama Libero (e) Hero Honda Ambition Q. 10. Please give suggestions to improve your present brand. __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ CUSTOMER PERSONAL INFORMATION A. Name:-___________________________________________ B. Address:-___________________________________________ C. phone no:-__________________________________________ D. Age (in year):- 18 to 20[]21 to 25[ ] 26 to 30[]31 to 35[ ] 36 to 40[]41 ; above[ ] E. Occupation:- Services[]Businessman[] Students[]Professional[] Others[] F. monthly income:- 5000 [ ] 5000-10,000[] 10,000-15,000 [ ] 15,000-20,000[] 20,000 Above [ ] Sing. ___________________ Date. ___________________

Applying Ecological Principles for Koala

Ecology has been defined as the branch of science that deals with the biotic and abiotic environment surrounding an organism. It takes into accounts the different types of relationships prevailing between an organism and their immediate surrounding and the environment. The study of ecology emphasizes on the significance of such relationships on sustainability of organism. Various ecological principles are set for maintain an optimum natural environment and ensure the safety of endangered species of Australia. Our current report focuses on a particular animal of Australia, the Koala, which is considered to be one of the threatened species in the country. The report elaborates the ecology of the concerned animal, the relevant ecological issues concerning the species and tries to manifest how ecological principles can be applied in order to create a sustainable environment for conservation of our chosen animal species. The scientific name of the animal is Phascolarctoscinereus. Following is the detailed taxonomic classification of the animal: Kingdom: Animalia; Phylum: Chordata; Sub-phylum: Vertebrata; Class: Mammalia; Sub-class: Marsupialia; Order: Diprotodontia; Sub-order: Vombatiformes; Family: Phascolarctidae; Genus: Phascolarctos; Species: Cinereus(Iucnredlist.org, 2016). It is classified as Animalia because of its capability of locomotion and its multicellular and heterotrophic characteristics. Presence of Spinal cord classifies it as Chordate and Vertebrate. Koalas produce milk to feed their young ones, hence they are Mammals. Presence of pouches to carry their young ones qualifies them as Marsupials. The arrangement of their teeth on the jaw and fusion of the second and third digits in its back paw puts it in the order Diprotodontia. Koala is the only still existing member of its family Phascolarctidae. Several characteristics like type and number of teeth and digits are considered to classify it into this family. Considering the features of its urogenital tract, spermatozoa, karyotype and serology it is stated to belong to the genus Phascolarctos.Ecology of Koala Koalas are one of the few animal species of Australia that solely depend on the foliage of Eucalyptus for the source of energy and nutrient. However, specific species of eucalyptus are preferred by the animal and accordingly their population is distributed with their preferred tree species.In general Koalas have a sedentary lifestyle and are solitary animals. Most of them live in overlapping home ranges, which aid them in the process of mating. Both males and females start mating at an age of around two to three years and generally give birth each year. Over-browsing of trees has been a sustainability issue in many areas, which has led to undertaking of several actions like habitat protection, fertility suppression and translocation (Mc Lean 2003). Studies have shown that the tree species koalas use for resting are not necessarily the same species they use for feeding purposes and hence studying their feeding patterns are somewhat difficult (Marsh et al 2014).It has been reported that Koala population increased dramatically in the late 1800s and suffered a considerable decline in the late 1900s due to ecological factors. Currently Koalas are found in Queensland, New South Wales, the Australian Capital Territory, Victoria and South Australia (Melzer et al 2000). In most of the regions the animal has been declared to be Vulnerable by the Australian Government. Koalas were declared to be a threatened species in the Environment Protection and Biodiversity Conservation Act 1999 (EPBC Act) by the Australian Government. Further the International Union for Conservation of Nature (IUCN) has declared Koala to be a â€Å"Potentially Vulnerable† species(Savethekoala.com, 2016). Several ecological factors have been identified that have a direct impact on the survival of the animal. Loss of habitat is the most significant of all the issues in this regard. Expansion of human settlement and demands of modern life like roads, factories, agriculture and housing has caused much loss of the wildlife habitats where the animals were already found. Due to increased human population, subsequent increase in cars and dogs has turned to be a serious threat to the animal species. Around 4000 koala deaths have been reported to be caused by cars and domestic dogs each year (Cork et al 2000). It has been reported that Koalas suffer from various diseases such as conjunctivitis, pneumonia, urinary tract infection and reproductive tract infection that might lead to infertility. Chlamydia is most prevalent pathogen found to be affecting the species (Waugh et al 2016). Other threats faced by koalas are bushfires and danger from other wild animals. Ecology deals with the interactions and interrelationships at various levels ranging from populations and communities to ecosystems and biospheres. Populations comprise interbreeding groups of animals belonging to the same species and inhabiting in the same habitat. When populations of different species interact, communities are formed. Ecosystems are the abiotic and biotic components of a predefined area that influences all the populations and communities of that region. Biosphere includes all the biological and physical processes that directly or indirectly influence life on Earth. Several ecological principles play an important role in maintaining a harmony between all the components of an ecosystem. Ecological interdependence is a key factor that determines the survival of a species. Despite of dynamic changes in the ecological systems each and every species residing in a particular area are dependent on other animals and plants. This dependence arises mainly from the food chain and for obtaining energy and nutrients. Each component of an ecosystem aims at reaching goals that are beneficial for the whole and any organism that acts against this notion is considered as a disturbing factor for the overall ecological harmony. Human beings play a huge role in altering ecosystems by changing the physical environment of the same and disturbing the residing organism of the particular region. This proves to be detrimental to the human species itself on the long run. It has been already discussed that changes in the habitat is the most concerning ecological issue for koalas, where human play a significant part(Little et al 2007).Loss of habitat can cause longstanding impacts on the intera ction between the biotic components of an ecosystem. Human intervention must be stopped to conserve the Koala habitats. This can be done by forming certain legislations and laws on part of the government and thus restricting human impact on concerned regions. Koalas solely thrive on eucalyptus plants that too on certain species of the plants are preferred by the animal. Loss of habitat may lead to loss of certain species of the plant essential for survival of Koalas. Disruption of the food chain due to such losses is often life threatening for animals species. Even natural disturbances affect the population and species of an ecosystem. Natural disturbances can influence the shape size     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   and distribution of ecosystems and subsequently thre animal species residing there. The intensity and frequency of forest fires have shapes ecosystems in several regions of the earth. Composition and structure of habitats need to be studied at a landscape level to get an insight about the impacts of natural disturbances. For terrestrial ecosystems the species and community composition and the patch size distribution are of utmost relevance. Bushfire have caused much harm to Koalas consistently. Certain measures are necessary to prevent such fires and deaths of the vulnerable species. Chlamydial diseases in Koalas continue to be one of the most common diseases occurring in the animal (Timms 2005). The causes of preventable disease caused by Chlamydial infection needs to be identified and preventable measures should be taken to avoid further deaths due to such causes. Koalas of Australia are already considered a vulnerable species. Several ecological factors that influence the habitat and consequently their survival of the species have been addressed. Loss of habitat being the most determining factor for the decline in the animal population in recent years needs immediate attention. The indispensible step that needs to be taken is preventing and/or restricting impact of humans on the habitat of the animal. Certain natural disturbances like diseases and bushfires needs to be studied to figure out preventive measures. The role of the government is crucial in this regard. Laws and guidelines must be set considering the significance of the alarming situation. After formulation of such laws the government must ensure effective implementation of the same in order to reach the desired goals.   Bioweb.uwlax.edu. (2016).Classification. [online] Available at: https://bioweb.uwlax.edu/bio203/s2007/mundt_meli/classification.htm [Accessed 22 Oct. 2016]. Cork, S.J., Clark, T.W. and Mazur, N., 2000. Introduction: an interdisciplinary effort for koala conservation.  Conservation Biology,  14(3), pp.606-609. Iucnredlist.org. (2016).Phascolarctoscinereus (Koala). [online] Available at: https://www.iucnredlist.org/details/16892/0 [Accessed 22 Oct. 2016]. Little, G., Lau, T.A., Cypher, A., Lin, J., Haber, E.M. and Kandogan, E., 2007, April. Koala: capture, share, automate, personalize business processes on the web. In  Proceedings of the SIGCHI conference on Human factors in computing systems  (pp. 943-946). ACM. Marsh, K.J., Moore, B.D., Wallis, I.R. and Foley, W.J., 2014. Continuous monitoring of feeding by koalas highlights diurnal differences in tree preferences.  Wildlife Research,  40(8), pp.639-646. Mc Lean, N., 2003.  Ecology and management of overabundant koala (Phascolarctoscinereus) populations  (Doctoral dissertation, The University of Melbourne). Melzer, A., Carrick, F., Menkhorst, P., Lunney, D. and John, B.S., 2000.Overview, critical assessment, and conservation implications of koala distribution and abundance.  Conservation Biology,  14(3), pp.619-628. Savethekoala.com. (2016).The Koala - Endangered or Not? | Australian Koala Foundation. [online] Available at: https://www.savethekoala.com/about-koalas/koala-endangered-or-not [Accessed 22 Oct. 2016]. Timms, P., 2005. Chlamydial infection and disease in the koala.  Microbiology Australia,  26(2), pp.65-68. Waugh, C., Hanger, J., Timms, P. and Polkinghorne, A., 2016. Koala translocations and Chlamydia: Managing risk in the effort to conserve native species.  Biological Conservation,  197, pp.247-253. With a decade's experience in providing essay help,

Poet Explication Essay Example | Topics and Well Written Essays - 1000 words

Poet Explication - Essay Example Mariana is a women character deserted by her lover originated from Shakespeare’s Measure for Measure written in 1830.The Autobiographical element in Tennyson’s life enhances deeper understanding of the poem and conveys why the suffering depicted in the poem is intentionally infectious and has a haunting nature. There are references that Tennyson himself suffered from mental illness as did his other members of immediate family which equipped him to travel inside the mind of Mariana and expressed it in the most telling manner. The poem is written in definite syllabic pattern iambic pentameter. The long lines render peculiar movement pattern with a slow sad and depressing note matching the unending uncertainty. Repetition of the chorus at the end of each stanza serves as an echo of the suffering and contributes to the haunting nature of the poem. Each stanza is divided into 3 to 4 line with rhyme units ABAB CDDC EFEF .The EF lines are maintained repetitively in each stanza to give an effect of a chant for the return of her lover and her unending predicament. The mind of Mariana, every object in her household and even nature the dawn, dusk and the night, all are alike entrapped in melancholy. This mutually intensifies the agony depicted in the poem .This is the poetic device of pathetic fallacy adopted in 19th century English poetry. It is a technique of attributing the feelings of the subject to external objects or nature to create a desirable effect. In the first stanza with the blackest moss crusted on the flower pots in the opening line, the poet draws us in to the dark mood followed by a thick cluster of strong images. The rusted nails holding the pear to the wall fall from the knots. This suggestive of the futile passage of time and how memories have become lifeless disjointed and dead. The broken sheds symbolize her state of mind and serpentine hissing sound ingrained in the words â€Å"sad and strange â€Å"evoke ideas of sinister

International Human Resources Management Essay Example | Topics and Well Written Essays - 3250 words

International Human Resources Management - Essay Example Foreign Trade has received great impetus due to these factors and companies looking towards expanding their organisations are employing norms and policies to facilitate proper monitoring and maintenance of their employees. Due to growth in commerce and management, strategy planning and execution has become an integral part of organisation. Due to this, International Human Resources Management has come to the forefront. International Human Resources Management seeks to lay down common rules, solutions to problems and personnel management systems to help this new phase of global expansion transform into a success story and to help organisations adapt and procure better results. Working in a country that one is not familiar with, is a great challenge in itself. More so, when it involves the establishment of a branch office of your company or deals with the successful initiation of an extension of your company, in a scenario completely different from the one you are familiar with. Heading these operations that delve into international horizons and expansion plans of your company build up more responsibility that needs to be fulfilled, on your part. Therefore, a great amount of thought-processing and execution must go down into such plans, before embarking on a conclusion. Vancouver Communications is an established organisation with its headquarters in Canada. It is involved in the production and sale of office communication equipment. Mike Ansell, the CEO of the company for the last 15 years had come up with the proposal to expand the operations of the company. This led to the establishment of the company in Wolverhampton. The work procedures and functioning of the office has been similar to the Canadian office. Furthering the expansion plan, the CEO has come up with the proposal to set up an office in Turkey, for which Helen Reeves, the Deputy Head of Marketing shall head the operation. At this stage, how should the company proceed with its expansion plans Should it follow the same old conventional method of work, even in its subsidiary as suggested by Mike Ansell How should Helen Reeves evaluate and formulate an action plan for successful functioning of the subsidiary under her in Turkey These are some of the questions that need to be answered befor e a headlong jump into the setting up and organisation of the new subsidiary. Evaluation of Mike's Proposal Introduction: Mike's proposal needs evaluation and assessment, since the plus and minus points of the same need to be identified and worked upon. Here are the various facets of evaluation, that could either accentuate or diminish the quality of Mike's proposal. Turkey is one of the favorable fast-growing sites for international expansion of business, trade and commerce. Transfer of technology, the extent of involvement of the local resources, the net currency profit, etc. are some of the factors that are looked into, before the green signal

Freud's Psychoanalytic Theory and Existential Psychology Essay

Freud's Psychoanalytic Theory and Existential Psychology - Essay Example Freud thinks that the human mind is made up of three components—the id, the ego, and the superego. Through his actual experience with mentally ill individuals, Freud realized that unconscious needs and childhood experiences determine behavioral patterns. From these observations, Freud created a theory that portrayed development in the form of psychosexual stages. Freud’s theory explains that as children grow or mature, they move through psychosexual stages. At every stage, the pleasure-oriented drive of the libido is concentrated on a specific body part. The effective completion of every stage results in a stable, strong personality later in life. But if a conflict stays unsettled at any specific stage, the person may stay absorbed or trapped at that specific developmental stage (Mitchell & Black 49). An obsession may arise. For instance, an individual with an ‘oral obsession’ is thought to be trapped at the oral developmental stage. Indications of an oral obsession may involve too much dependence on oral activities like eating or smoking (Cavell 214). Freud believes that conflicts in every stage can have a permanent impact on behavior and personality (Guntrip 33). ... Freud’s psychoanalytic theory had a massive influence on twentieth-century knowledge, influencing the field of psychology and mental health. Although a large number of his ideas are criticized or treated with skepticism nowadays, his impact on or contribution to psychology is unquestionable. Psychoanalytic theory was very influential at the time and until now. Those influenced by the ideas of Freud tried to expand his theory and create their own. The theories of Erik Erikson, who is considered a neo-Freudian, have been possibly the most widely recognized. Erikson’s psychosocial development stages explain change and progress all over the lifespan, placing emphasis on conflicts and social relations that emerge during each stage of development (Guntrip 29). One of the Freudian psychoanalytic concepts that was very influential was the structure of personality—the id, the ego, and the superego. According to Freud’s psychoanalytic theory, the mind is composed of two major components—the unconscious and conscious. The unconscious part involves all those external to an individual’s awareness, such as memories, impulses, desires, and aspirations that reside outside the awareness but keep on affecting behavior. On the contrary, the conscious part involves those things that an individual is aware of (Mitchell & Black 48). Freud thinks that the mind is like an iceberg. The visible part of the iceberg, which is the tip, comprises only a small fraction of the mind, while the massive portion of submerged ice embodies the much bigger unconscious part. Besides these two key portions of the mind, Freud classifies human personality into three key parts—the id, the ego, and the superego. The id is the basic component of personality that